One Sunday in November, then a tablespoon a week until Christmas
Stir-up Sunday, the feeding schedule, the Christmas food market — the year as the pudding demands it.
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Start here
Stir-Up Sunday: the Date, and What the Supermarkets Do With It
The collect for the day launched a million puddings. Retailers noticed.
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A Pudding You Can Start After Lunch: Feeding It Through November
Make it on Stir-up Sunday, feed it four times before Christmas, and it arrives at the table better than it left the kitchen.
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Matthew Walker, Cole's and the Supermarket Own-Label: What the Shelf Actually Costs
The branded pudding market is effectively a duopoly — two manufacturers, dozens of labels, one declining category.
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The Christmas Food Market, by the Numbers
An argument, from named trade data, that the decline of the homemade Christmas pudding is a function of retail convenience rather than taste — sales figures for prepared desserts versus traditional puddings, with the shift mapped across available years.